Digital Promotion for Business: Level 2 Certificate
For learners looking to increase their knowledge and understanding of digital promotion in a business setting.
Course summary
- Qualification
- NCFE Level 2 Certificate in Digital Promotion for Business
- Level
- Level 2
- Awarding body
- NCFE
- Qualification number (QAN)
- 601/6673/3
- Guided learning
- 150 hours
- Total time
- 225 hours, including study and assessment
- Cost
- Free if you are eligible
Who it's for and what you'll learn
This Digital Promotion for Business NCFE Level 2 qualification will help learners to develop their understanding of how to promote a business in a digital age. It is suitable for those who work in small businesses or charities and want to enhance their skills in digital promotion, or specialise in this area through further learning or training.
This qualification aims to:
- introduce learners to concepts of digital promotion that can be used in a business setting
The objectives of this qualification are to help learners to:
- progress to other related general and/or vocational qualifications
- develop their understanding of a wide range of topics - including search engine optimisation (SEO), data protection and social media
What the course covers
To be awarded the Digital Promotion for Business level 2 qualification, learners are required to successfully complete a minimum of 8 optional units from the 13 units listed below (the units covered by your course will be confirmed by your learning provider when you start):
Unit 1 - Digital promotion for business
In this unit learners will investigate and apply a range of digital promotional activities.
The learner will:
- Understand digital promotional activities for business
- Be able to plan digital promotional activities for a business
Unit 2 - Understanding search engine optimisation for business
In this unit learners will understand search engine optimisation (SEO) and how it can be used to increase online traffic for a business.
The learner will:
- Understand what search engine optimisation (SEO) is
- Understand how SEO generates online traffic for a business
- Know how to use SEO to increase online traffic for a business
Unit 3 - Coordinating the use of digital media for business
In this unit learners will explore how to coordinate digital media to create customer conversions.
The learner will:
- Understand the role of digital media in promoting a business
- Understand how to coordinate the use of digital media to meet business needs and objectives
Unit 4 - Coordinating offline and digital media for business
In this unit learners will understand how to coordinate the use of offline and digital media to generate online traffic and meet business objectives.
The learner will:
- Understand the role of offline media in generating online traffic
- Understand how to coordinate the use of offline and digital media to meet business needs and objectives
Unit 5 - Emergent digital techniques for business
This unit encourages learners to be aware of new developments in digital promotions and to actively engage with an emergent digital technique.
The learner will:
- Understand the role of an emergent digital technique in promoting an organisation
- Be able to use an emergent digital technique to design a promotional campaign
Unit 6 - Producing digital promotional content for business
This unit aims to equip the learner with the knowledge and understanding required to produce effective material for an organisation’s digital promotional activity.
The learner will:
- Understand the impact of content on digital promotions
- Be able to create content for an organisation’s digital promotion
Unit 7 - Data protection and digital media for business
This unit aims to help learners understand why data protection legislation is important to a business.
The learner will:
- Understand the importance of data protection legislation
Unit 8 - Measuring the effectiveness of digital promotional activity for business
This unit will help learners to understand the process and benefits of measuring digital promotional activities.
The learner will:
- Understand the process for measuring the effectiveness of digital promotional activities
- Understand the benefits of measuring the effectiveness of digital promotional activities
Unit 9 - Understanding social media
In this unit learners will research how to use social media channels to engage with different audiences and will create their own online identity.
The learner will:
- Understand social media channels
- Know how to use social media to engage with an audience
Unit 10 - Email campaigns for business promotion
This unit focuses on one of the fastest and most consistently growing areas of digital marketing. It examines the use of email as a promotional tool for business. It also places the email within the framework of a campaign, with a selected audience, timing plan and fulfilment all playing a role towards the commercial effectiveness of a campaign.
The learner will:
- Understand the importance of lists of potential and actual customers in undertaking an email campaign for business promotion
- Be able to construct and plan the execution of an email campaign for business promotion
Unit 11 - Mobile phone applications for business
In this unit learners will examine mobile phone applications for business (business apps) and their role in the digital promotions mix. They will look at the content and features of apps used in business, and how an organisation may successfully promote usage of an app.
The learner will:
- Be able to specify the content and features of a mobile phone application for business
- Understand how to encourage downloads and usage of a mobile phone application for business
Unit 12 - Online reputation management
In this unit, learners will understand the importance of online reputation management, how online forums can impact a business’s reputation and the appropriate actions that businesses may take.
The learner will:
- Understand the impact of social media and online forums on a business’s reputation
- Understand how appropriate actions maintain and enhance a business’s reputation online
Unit 13 - Using the internet to raise funds and outsource business functions
In this unit learners will investigate the use of the internet to raise funds and to outsource business functions.
The learner will:
- Know about a range of investment and outsourcing opportunities that can be accessed via the internet
- Be able to select appropriate methods for raising funds and outsourcing business functions
How these courses usually work
Every provider does things a little differently, so check the details with them before you apply.
Where and how you study
Most of these courses are studied online, from home. You'll usually need internet access and a laptop or desktop computer. A phone or tablet may not be enough. Some providers can send paper workbooks if you ask.
How long it takes
- This qualification is designed to take about 225 hours in total, including study and assessment.
- Many learners finish in around 6 weeks by studying 4 to 5 hours a week. You can go faster if you have more time.
- Providers usually set a deadline, often 10 to 12 weeks after you start.
Support
Providers usually give you a tutor who marks your work and answers your questions by email, phone or message.
Assessment
There are usually no exams. Instead, you answer assessment questions as you work through the course and send them to your tutor to mark. If an answer needs more work, you can usually change it and send it again.
Your certificate
When you pass, your certificate comes from the awarding body, NCFE. It often takes 8 to 12 weeks to arrive after your final assessment.
Things to check before you start
- Many providers only let you study one funded course at a time.
- If you leave the course early, or don't finish by the deadline, some providers charge an admin or withdrawal fee, often around £125. Ask about this before you sign up.
Can I do this course for free?
ASF local flexibility: 19+, England resident, unemployed or earning under £26,800 (devolved areas vary).
Check whether you're eligible for a free course. The provider makes the final decision.
Where can I study this?
We've found 4 providers offering this course for free to eligible learners.
Answer a few quick questions to check whether you’re likely to get this course for free. We’ll then show you which providers offer it.
What could I do next?
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Sources
- NCFE Level 2 Certificate in Digital Promotion for Business - List of Qualifications approved for fundingqualifications.education.gov.uk
- NCFE qualification specification (601/6671/X, 601/6673/3)ncfe.org.uk (PDF)
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